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Sustainability

How is ettitude making an impact?

ettitude is committed to a number of initiatives and partnerships that help to uphold the company’s values and beliefs in a fairer, better and more ethical way of business. These include:. To learn more about our commitment to improving people and th

Are ettitude’s products ethically made?

ettitude is deeply committed to ethical manufacturing, maintaining a fully traceable supply chain that prioritises environmental stewardship and social responsibility. This dedication is reflected in our B Corporation certification, where we proudly

Can you tell me about your packaging?

Primary Packaging:. * Our drawstring bags are crafted from upcycled CleanBamboo™ Sateen fabric scraps and hold both OEKO-TEX® CLASS I and FSC® certifications. * Sheet sets are thoughtfully packaged with a cardboard insert to ensure items remain flat

Are your dyes safe and eco-friendly?

We are committed to responsible dyeing practices, utilizing non-toxic and eco-friendly AVITERA® SE reactive dyes that are OEKO-TEX® STANDARD 100 certified. These advanced dyes significantly reduce our environmental impact, lowering water and energy c

Where does your bamboo come from?

We are dedicated to responsible and ethical sourcing. Our bamboo is sourced from forests certified by the Forest Stewardship Council (FSC®), ensuring the highest standards of environmental stewardship. We procure our 100% organic bamboo locally, near

How much water do ettitude products really save?

We are committed to minimising our environmental impact through our closed-loop production process for bedding. This innovative method allows us to recycle 98% of the water and solvents used in manufacturing for up to 200 times, significantly reducin

Do you use bleach to whiten your sheets?

In our manufacturing process, we utilise hydrogen peroxide as a bleaching agent—not only for its safety profile but also for its environmental advantages. Unlike chlorine and other conventional bleaching chemicals, hydrogen peroxide is inherently eco

What exactly does "closed-loop" production mean for ettitude's bamboo fabric?

ettitude’s process is highly sustainable: bamboo requires little water to grow, and the closed-loop lyocell method recycles water and solvent, reduces waste, and minimises carbon footprint. "Closed-loop" refers to an innovative manufacturing system w

Is CleanBamboo® lyocell truly eco-friendly compared to traditional bamboo viscose?

Yes, CleanBamboo® lyocell represents a greener and gentler choice for environmentally conscious consumers. Unlike traditional bamboo viscose, which employs harsh chemicals and consumes significant energy, CleanBamboo® utilises a non-toxic, food-grade

Does ensuring fabric softness compromise sustainability at ettitude?

Not at all. ettitude’s innovative CleanBamboo® process produces fabric that is exceptionally soft, sleek, and refined, while ensuring every step supports environmental responsibility. Our lyocell fabrics require no fabric softeners, whiteners, or ble

What is B Corp and why should I care?

In 2022, ettitude marked a significant milestone in our sustainability journey by becoming a certified B Corporation with a commendable score of 102. This achievement reflects our deep commitment to redefining sustainability within our operations. As